6. Personal data is processed for the purpose:
– enable electronic service provision and full use of the functionality of the UpToU online store, including the process of purchasing Products, i.e. concluding and performing the Sales Agreement
– creating and managing a Consumer account or accounts, and ensuring the operation of a Consumer account, transactions and solving technical problems
– providing the service of sending the Newsletter, containing the Administrator’s marketing information
– ensuring the operation of payment services
– handling complaints and notifications, which are directed to the UpToU by the Consumer (min. via the contact form);
– contact with the Consumer, including for purposes related to the provision of services
– the fulfilment of tax and accounting obligations
– analytical and statistical, consisting in conducting analyses of Consumer activity, as well as their preferences in order to improve the applied functionalities and provided services
– to enforce or secure the claims of the UpToU
– organisation of loyalty programmes, competitions and promotional campaigns in which the Consumer may participate
– registration of the Consumer’s activity and personal data in system logs. The information collected in the logs may be processed in connection with the provision of services. The Administrator processes them also for technical purposes, in particular, data may be temporarily stored and processed to ensure security and proper functioning of IT systems, e.g. in connection with making backup copies, tests of changes in IT systems, detection of irregularities or protection against fraud and attacks.